COFFEE GOLD 'STAY ALERT'

COFFEE vs. CATASTROPHE

The world has seen a number or mishaps that were led by a single person not being alert enough. The chain reaction that initiates from torpor is quite tragic. This is where the ‘Stay Alert’ campaign comes in, helping ‘Coffee Gold’ nip this universal problem in the bud.

Honors & Awards:

Cannes Press Lions 2012 – Finalist
(Non-alcoholic Beverages: New York Blackout)

Cannes Press Lions 2012 – Finalist
(Art Direction: New York Blackout)

Cannes Design Lions 2012 – Finalist
(Illustration: New York Blackout)

Cannes Press Lions 2012 – Finalist
(Non-alcoholic Beverages: Great Fire of London)

Cannes Press Lions 2012 – Finalist
(Art Direction: Great Fire of London)

Cannes Press Lions 2012 – Finalist
(Art Direction: Armenian Internet Shutdown)

Adfest 2012 Press Lotus – Silver
(Best of Non-alcoholic Beverages: Coffee Gold campaign)

Adfest 2012 Outdoor Lotus – Finalist
(POP Display: Coffee Gold campaign)

Adfest 2012 Design Lotus – Finalist
(Poster: Coffee Gold campaign)

Adfest 2012 Print Craft Lotus – Finalist
(Art Direction: Coffee Gold campaign)

Creative Abby 2012 – Silver
(Print: Coffee Gold campaign)

Creative Abby 2012 – Silver
(OOH: Great Fire of London)

Creative Abby 2012 – Silver
(OOH: New York Blackout)

Creative Abby 2012 – Bronze
(Design: Coffee Gold campaign)

Creative Abby 2012 – Bronze
(Art Direction: Coffee Gold campaign)

Creative Abby 2012 – Bronze
(Illustration: Coffee Gold campaign)

Creative Abby 2012 – Bronze
(OOH: Armenian Internet  Shutdown)

Additional Credits:

Sonal Dabral, Sachin Kamble, Vivek Jadhav, Dipen Shah, Cocktail Arts Studio

STAY ALERT 1: THE GREAT FIRE OF LONDON

STAY ALERT 2: NEW YORK BLACKOUT

STAY ALERT 2: ARMENIAN INTERNET SHUTDOWN